Monday, May 21, 2007

Wood and IT

I went into a computer store today and there’s this poster of a guy sitting in an empty room ordering a fiber-optic connection.

So
?


So, there’s something incongruous about this wood floor, with a view of trees out the window. So analog. Somehow I associate the digital world, high tech with, with…

Metal?

And plastic.

But it doesn’t have to be that way. No reason why electrical goods can’t have wooden cases. There are firms that have started this.

Scandinavian!

Well, as it happens, one or two are. Swedish. Those Scandinavians have a knack of starting the design process from people. And there’s an Italian maker of wooden laptops.

And engineers in other countries design from the machine end?

They sometimes get things backwards. What was it someone said about engineers? They wash their hands before going to the toilet.

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